IT'S ALWAYS BETTER WITH A STORY

A lead gen landing page is only as good as its form. That’s why your forms need to be great enough to stand alone.

Form-First Design

Day 1
Is a poor form experience killing your conversions? Learn what you should be asking for — and how to ask for it.

Form UX & Friction

Day 2

Saying “we’ll never spam you” is like saying “we’ll never burgle your house while you sleep.” Stop terrifying people and start persuading them!

Stop & Go Words

Day 3
Writing is an art. Writing for conversion is a science. Learn the most conversion-capturing headline formulas and how you can make them your own.

Copy That Converts

Day 4
Your prospect has clicked your CTA button (that hopefully doesn’t say “submit” on it). What happens now? It better be more than just a thank you.

Confirmation Pages

Day 5
Testing is awesome. Testing with no idea why isn’t so awesome. Kick off your next A/B test with these 10 awesome ideas. Awesome!

A/B Testing Ideas

Day 6
Day 7

Free Unbounce Templates

It’s dangerous to go alone! Take these 7 free templates and use what you’ve learned to transform them into funnel-filling masterpieces.

What’s Inside

Course Author

Co-Founder, Unbounce

Oli Gardner

Viewing over 1,000 landing pages a week, Oli is a certified landing page maniac. Or he would be, were such a certification available from a credible academic body. A prolific webinar host and writer, he speaks internationally about Conversion-Centered Design and is on a mission to make marketing a nicer place to play for customers and marketers alike.
@2015 Unbounce
All rights reserved

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In the beginning, there was storytelling. And as much we all loved "Mad Men" style of marketing, few of us can deny that technology changed the way we do marketing and the way consumers feel about our stories. We set on a mission to help marketers and business owners to do better marketing - through our Facebook group with 6500+ members or hands-on consulting and implementation services of latest marketing strategies, technologies and techniques that work today. 


We help companies with all things digital - storytelling, user journeys, UX, UI, Conversion rate optimization, SEO, PPC, building funnels, newsletter marketing, social media marketing and anything else that comes in-between. 

This is where your journey starts. 

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MARKETING CONSULTANCY WITH A TWIST 
We know that rate of change is fast. We help you overcome that change by giving you what works today. 


NOT YOUR REGULAR CONSULTANTS
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Once we establish a strategy, we help you scale your team by leveraging our network of partners. 


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A SINGLE A/B TEST BROUGHT 1.8 MILLION EUR OF PROFIT 
And we strongly believe you should A/B test in your marketing.

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600% OF CONVERSION INCREASE  WITH HEURISTIC ANALYSIS
Sometimes you don't need a strategy and 365-page long A/B testing program. Sometimes you just need to apply the conversion principles and best practices. 

HOW TO BE No.1 IN LOCAL GOOGLE FOR "CAR INSURANCE"
Award-winning campaign we did for online insurance comparison site.

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