Best Marketing Books in 2018 Every CMO Should Read

We’ve selected some of the best marketing books out there on our books page, and here we selected most of the books in different marketing categories (SEO, Social Media, PPC, Conversion optimization, branding) for your easier navigation through ever changing marketing landscape.

Books

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Every day consumers face same-old boring things, and to capture their attention you need to create a Purple Cow – something new, exciting and extinguishable. Seth Godin believes that you must incorporate this…
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Advanced Web Metrics with Google Analytics

Advanced Web Metrics with Google Analytics by Brian Clifton  Google Analytics has been the most…

Learning Google AdWords and Google Analytics

Learning Google AdWords and Google Analytics by Benjamin Mangold Written by the globally acclaimed…

 SEO for Growth: The Ultimate Guide for Marketers, Web Designers &…

 SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs by John Jantsch …

Contagious: Why Things Catch On

Contagious: Why Things Catch On by Jonah Berger Marketing professor Jonah Berger gives out 6 principles…