They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

After the housing collapse in 2008 Marcus Sheridan’s pool company was on the brink of failure. Today, they are turning down millions of dollars in business he cannot take on. In this book he reveals his simple techniques which will improve your current marketing strategy. He capitalizes the importance of content marketing. He states that link building and keywords are outdated: today it’s all about quality content. For quality content which drives traffic you should leave the “selling” behind and start answering and building trust.

Chief Marketing Officers at Work

Josh Steimle explores the issue of data-driven marketing through interviews with 29 of the world top marketers. As revealed by the CMOs, the businesses are becoming too dependent on data. Although the value of analytics in marketing is unquestionable, it is necessary to balance science and intuition. Furthermore, marketing is increasingly overlapping with other business roles. Therefore, this book is dedicated to everyone that need to adapt to these changes and understand how marketing works today.

Building A Story Brand: Clarify Your Message So Customers Will Listen

Donald Miller’s Story Brand process is a solution to struggles marketers face when trying to connect with their customers. The method covers the universal story points which all readers respond to. He capitalizes the importance of effective messaging for websites and social media; simplification of the brand message; and the real reason behind customer purchases.

The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again

Consistent creation of quality content can be intimidating for many CEOs. The writers of this book simplify that for you. They offer a 3-step-guide for marketers which breaks down the numbers behind content marketing. Since wasted content is an issue all marketers face, it is important to address the problem areas while revealing the beneficial ones. The Content Formula offers way to prove the correct return on investment received from content marketing. It is thus a must have on any marketers bookshelf.

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Hailed as the first modern book on customer service, “Hug Your Haters” could change the way you look at customers. Although most businesses believe they are on top of things with their customers service, the minority of the customers agree. The reason behind this is focus point being telephone and email, while nowadays it should shift to social media and discussion boards. In this book you will find everything you need to learn customer support in modern times. Some of the subjects are: types of haters, correct way to answer customer complaints and the future of customer service.

Performance Partnerships: The Checkered Past, Changing Present, & Exciting Future of Affiliate Marketing

Robert Glazer created this book inspired by his long experience in affiliate marketing. In this in-depth guide about the industry he explains how it evolved through years. He also breaks common misconceptions about the tools. This book is the best choice for you if you want to utilize affiliate marketing to advance your business.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

In this book marketing expert Ann Handley provides insight into quality content creation. The main idea behind the book is to shed a new light on this, often overlooked, part of content marketing. She states that every person engaged in online marketing, is in fact a writer. She gives specific guidance on creating high quality, professional and competent content. The book covers everything writing related: a good story, organization of ideas, grammar and in the end, publishing. Ann’s approach is practical and focused on empathy and truthfulness. It refers to all online platforms.

Outside Insight: Navigating a World Drowning in Data

Jørn Lyseggen advises his readers to step outside of their internal data box and look outside. Paying more attention to industry-wide analyses will result in finding valuable insights which other people leave behind. This kind of information advantage is the best way to beat your competitors. Backed by practical experience of data-driven campaigns, Jørn Lyseggen offers a detailed plan which businessmen can implement in their future processes and decisions.

Marketing: A Love Story – How to Matter to Your Customers

Marketing: A Love Story is adapted from a series of Bernadette Jiva’s blog posts. The focus of the book is on introducing emotion to customers. She is stressing that feelings are as important as facts in the selling process. The bare ideas are not important to the consumers as the story behind those ideas. You need a story which resonates with customers, as you want them to connect with your business.  Thus, the focal point of the content isn’t to sell the product, but to show its actual importance in the world.

PRE-SUASION: A Revolutionary Way to Influence and Persuade

Social psychologist and author of the bestseller “Influence”, Robert Cialdini, returns with a new title. This time he addresses effective persuasion. Backed with years of research, he reveals the secret of master persuasiveness. It is in concentrating on a key moment of time before the message is delivered, not the message itself. He refers to these as privileged moments. The goal is to change consumers behavior whilst raising their desire to spend more.

Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability

This book is an updated version of the classic religiously read by thousands of web designers and developers. Steve Krug stresses the importance of profound understanding on how people process information. The readers will enjoy the website if it works the way they would expect, as they don’t like having to figure it out. This is a result of us not reading and interpreting the sites we visit, but only scanning them. Thus, the web page should not focus on being innovative, but conventional.
In the revised edition he also added a chapter in mobile usability.

Hit Makers: The Science of Popularity in an Age of Digital Distraction

By combining compelling storytelling and scientific research Derek Thompson sheds light on consumer attention. He studied the main media of pop culture such as books, movies, art and mobile apps to come to his conclusions. He states that there are no hard rules of marketing but there are some patterns that are repeatedly resulting in being successful. He doesn’t only refer to the question of reaching the largest number of satisfied users in target markets. He also teaches us on how we can become a smarter consumer ourselves.

Leading Through the Turn: How a Journey Mindset Can Help Leaders Find Success and Significance

Elise Mitchell takes a different approach on the common theme of building and achieving business goals. Inspired by her passion of motorcycle riding she reverses the focus from the destination to the journey itself. She teaches both new and accomplished leaders to plan their journey and enjoy the ride. Her lessons for success are built on making decisions with confidence, being adaptive to change and in the end becoming a fearless and selfless leader.

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Although the rules of online marketing are in constant change, this book can provide you with a great introduction. David Meerman Scott believes you can now bypass traditional marketing to focus on social media. Propaganda and monologue now need to shift to direct communication and customer participation. This means you must understand the consumer language to be able to establish dialogue. You can achieve this by having them interested in the message and targeted information you are offering.

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

Nicholas Webb discusses a different approach to creating remarkable customer experience. Packed with examples and tips, this book refines the customer typologies giving valuable insight in what they care about. Knowing what the customers love or hate is the base of creating exactly what they want. The core of his analysis are the 5 touchpoints which allow for a better connection with customers.

The Ten Principles Behind Great Customer Experiences

Matt Watkinson helps businesses understand customer experience in detail. He capitalizes setting correct expectations and exceeding those for successful results. Customer experience should be effortless for the customers. However, marketers should have a deep understanding of what is most important to the customer. There are three main principles which should be adressed. These are: time on task, simplicity and convenience.
Practical design tips in this book show how to organize ideas in a predictable and likable manner.
I’m Judging You: The Do-Better Manual
Popular comedian and activist Luvvie Ajayi is an author of this humorous book of essays. In her critical texts she calls out bad behavior on digital platforms. In her lessons she openly talks about hard-truths of pop culture society. She teaches her readers to face their bad manners and learn to act right on social media and in their lives.

The Rise of the Robots: Technology and the Threat of a Jobless Future

In this book Martin Ford explores the progress of automation and its effect on society. Computers are now capable for more and more human jobs. Ford believes that soon most of the jobs will be taken by robots and smart software. This could result in massive unemployment. It is thus important to understand how to develop a safe career. The jobs which will not be replaced by computers are mostly relationship-oriented, e.g. marketing communities and applied design.

Ryan Deiss and Russ Hennsbery created this readable and friendly guide. It offers everything new and upcoming marketers need to know. The accent is on marketing tactics and their proper usage to increase audience and gain paying customers. Some of the topics included are marketing planning, landing pages, email SEO and analytics. They also provide a chapter on common marketing mistakes as well as information about marketing jobs.

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You: Use Content to Unleash Your Influence and Engage Those Who Matter to You

A must read for marketing leaders wanting to stay on top of mind with their audience. The writer John Hall teaches main strategies which focus on building valuable relationships, delivering relevant content and engaging with customers. In his step-by-step guide you will learn to create content which attracts important visitors. He also shows how to build an authentic and consistent brand. Maintaining trust and firm relationships with your audience will make them think of you first when they need to make a purchase decision.

More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences

Blake Morgan stresses that “Less is more” is a bad advice when it comes to customer experience. Companies which get most success are the ones that work harder to be certain of their audiences positive experience. The book offers practical tips for building and developing customer experience which you can use promptly for your own business.

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! 

Well-known marketing experts Al Ries & Jack Trout established 22 laws of marketing. This innovative rules help in understanding the international marketplace. From the Law of Leadership to the Law of Resources this books covers majority of issues a marketing professional faces. It is thus a great addition to every marketers toolbox.

Methods of Persuasion: How to Use Psychology to Influence Human Behavior

Nick Kolenda created this guide backed by academic research of cognitive psychology. He reveals a specific way to influence people’s thoughts. The 7 principles in this book create a powerful persuasion process. It is a strong method to change the way your customers think and make them to want your product respectively.

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

 

The writers Kim and Mauborgne argue that you need to stop battling competitors and create a new market space instead. Backed by study of a century long worth of decisions in more than 30 industries, they offer a strategy to make the competition insignificant.

Social Media Marketing: Facebook Marketing, Youtube Marketing, Instagram Marketing

Mark Smith’s box set for anyone getting started on Facebook, Youtube and Instagram. It offers a heap of proven and effective tips for the most successful use of social media in your business. It will teach you the basics of understanding and influencing your visitors as well as the rules of promoting and building engagement.

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell describes the tipping point as a moment when an idea crosses a threshold and uncontrollably spreads. He is changing the way people look at selling products and idea expansion. His main concept is that ideas are like viruses and a small but carefully targeted push can create a trend.

Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

Nick Westergaard offers hacks and tips to dismantle the myth that you need a big budget to make great things. He teaches both small and big brands to do more with less. With an accessible approach he will change the way you look at reinventing your marketing strategy. This book is a great tool for discouraged businessmen.

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

Alina Wheeler updated her famous brand design bestseller. She provides a new look at modern trends in branding and includes everything from social media to apps and global markets. With her universal five-step process she gives marketers necessary tools for brand creation, development and maintenance.

The Lead Machine: The Small Business Guide to Digital Marketing: Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing and Generating Leads Online

Rich Brooks wrote this book with a goal to teach small businesses digital marketing. It’s a great guide for everyone who wants to build an effective website which attracts and retains visitors. He answers all relevant questions about digital tools. From Facebook to Email lists, this book has everything you need to improve your online sales

The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in the Age of Digital Media

Barry Feldman and Seth Price filled this guide with advice for developing your brand and accelerating success. They claim that it is no longer enough to be great in your business, you have to focus on convincing others of your importance. With this book you will learn the rules of branding like a top class marketing professional.

Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants, Second Edition

Although most marketers have an extensive knowledge of their products, that is no longer enough. It is important to also ask the right questions to understand what the customers really need. In this book Paul Cherry teaches you just that, through hundreds of examples, including questions to uncover problems, vision questions and pay-off questions.