Building a StoryBrand: Clarify Your Message So Customers Will Listen

0

Building a StoryBrand: Clarify Your Message So Customers Will Listen

by Donald Miller

Famous for his blogs, workshops and podcasts, Donald Miller collected his best content and created this bestselling book. It’s a guide for creating story-driven content, whether it is for websites, blogs or social media platforms. He uses 7 universal story elements to teach his readers to connect with their customers. Packed with helpful tips and examples, he provides a way for you to integrate story in your branding and marketing. He shifts the content creators to a role of a guide, and states that the hero of the story is the customer, not the business.

A relevant story, with your customer in the main role, could be the most powerful tool to make your brand heard in the market. As you read this book you will learn to talk about your business in a compelling way. As a result your customers will understand the potential and the benefits of your products. He also shows how to simplify your brand message for more clarity and better results.

Reviews:

„Short, to the point and eye-opening. I can’t even count the number of books I have read about marketing. Most of them have been good, but none of then managed to give me the clarity and concrete tools on how to build brand stories. This book has changed all that, and finally I have been given the much needed guide to create stories that sell.“

„I’ve been listening to the StoryBrand Podcast since the first episode and always get something out of it. This book organizes all of that info and provides a framework for putting it all together. Solid advice for companies of any size.“

„Practical. Helpful. Immediately applicable. If you have a message or a product you want to put in the hands of others, this book will help. In Building a StoryBrand, Donald Miller demonstrates how the 7 elements of great storytelling will help you clarify your message, gain the attention audience, and provide them the service they need and you have.“

Leave A Reply