Bridge the Gap Between Marketing and Technology

We analyze the clients needs and find the best service to grow their business

Research

Whitepaper

Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise.


Seth Godin, Author, Purple Cow Tweet

Our Services

Marketing Strategy

  • Current and future marketing strategy overview

  • Branding overview and alignment with company promise

  • Develop positioning in current and new markets / products

  • Develop segmentation and customer personas

  • Develop targeting and align with go-to-market channels; prepare promotional tactics

  • Prepare monitoring, analytics strategy, business objectives, KPIs

  • Prepare marketing plan

Revenue Growth Management

  • Strategic RGM: Long-term integrated approach built on deep insights, KPIs, targets and market research; higher-growth revenue channels, channel optimization and tailored shopper activation & experience

  • Precision RGM: advanced analytics and market insights based on behavioral data and “atomic-level” precision for shopper segments 

  • RGM at scale: tapping into unsaturated channels and scaling demand based on low marginal customer-acquisition-cost (CAC)

 

SEO

  • SEO Strategy

  • Keyword research

  • Information architecture + content strategy

  • Onsite optimization (Meta information, Google Search Console Setup, Schema metadata)

  • Page Speed optimizations

  • Content development

  • Focused link building & PR campaigns

PPC

 

  • PPC Setup & Management

  • Google Ads

    • Search Advertising

    • Display Advertising

    • Remarketing

    • YouTube Ads

    • Google Shopping

  • Facebook Advertising

    • ARRR Strategy setup (Acquisition, Re-Engagement, Retargeting, Retention)

    • Full-service targeting and acquisition of new customers

Analytics

 

  • Analytics Framework Setup

    • Business Objectives

    • Goals

    • Metrics 

    • KPIs

    • Targets

  • Define Macro & Micro Conversions

  • Google Analytics Setup

  • Google Tag Manager Setup

Conversion Rate Optimization

 

 

  • Analysis of current UX, UI and conversion elements using best-of-breed tools

  • Defining key elements of increasing conversion rates and bottom line

  • Design improved UX/UI elements and test scaling assumptions

  • Run tests and improvements

 

HubSpot, CRM, Zapier & Shopify Marketing

 

  • Developing your business with Shopify & Hubspot

  • Works for Ecommerce & B2B

  • Marketing Tech Stack analysis

  • FrontEnd development

  • Back-office optimizations

  • Marketing automations

  • Full-circle customer attribution

  • Martech setup with your CRM of choice and cloud connectors via Zapier

 

 

CMO-As-A-Service

 

  • No need to hire full-time CMO to run and scale your marketing campaigns

  • Access to team of experts in different marketing fields

  • We can scale your team – in-house or in an agency model (dedicated resources or pay-per-use basis)

 

Imagine having a dedicated marketing team of 25+ people that can work for you without the need to hire!