MARKETING STRATEGY FOR SAVVY CUSTOMERS

A lead gen landing page is only as good as its form. That’s why your forms need to be great enough to stand alone.

Form-First Design

Day 1
Is a poor form experience killing your conversions? Learn what you should be asking for — and how to ask for it.

Form UX & Friction

Day 2

Saying “we’ll never spam you” is like saying “we’ll never burgle your house while you sleep.” Stop terrifying people and start persuading them!

Stop & Go Words

Day 3
Writing is an art. Writing for conversion is a science. Learn the most conversion-capturing headline formulas and how you can make them your own.

Copy That Converts

Day 4
Your prospect has clicked your CTA button (that hopefully doesn’t say “submit” on it). What happens now? It better be more than just a thank you.

Confirmation Pages

Day 5
Testing is awesome. Testing with no idea why isn’t so awesome. Kick off your next A/B test with these 10 awesome ideas. Awesome!

A/B Testing Ideas

Day 6
Day 7

Free Unbounce Templates

It’s dangerous to go alone! Take these 7 free templates and use what you’ve learned to transform them into funnel-filling masterpieces.

What’s Inside

Course Author

Co-Founder, Unbounce

Oli Gardner

Viewing over 1,000 landing pages a week, Oli is a certified landing page maniac. Or he would be, were such a certification available from a credible academic body. A prolific webinar host and writer, he speaks internationally about Conversion-Centered Design and is on a mission to make marketing a nicer place to play for customers and marketers alike.
@2015 Unbounce
All rights reserved

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 Privacy Policy | Contact us

BETTER MARKETING STARTS HERE

Tips. Tools. Processes. Strategies. Out-of-the box Solutions. 

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Adapt your marketing strategy to align with your business goals. We all know market conditions change at an unprecedented rate. That's why periodic change in marketing strategy can boost your bottom line. 

We take a deep look at who your customers are and how market trends shape your marketing strategy, operations and campaigns. 

We deep-dive into your prospects shoes and into your product/solution plans to come up with winning ideas, stronger marketing operations and campaigns your target audience loves. 

Talk to us today to get started. 

I NEED MARKETING STRATEGY REVIEW

WHO WE ARE

MARKETING CONSULTANCY WITH A TWIST 
We know that rate of change is fast. We help you overcome that change by giving you what works today. 


NOT YOUR REGULAR CONSULTANTS
We hire only the top guns in each specific area of expertise. 


WE HELP YOU SCALE YOUR WORKLOAD
Once we establish a strategy, we help you scale your team by leveraging our network of partners. 


WE ARE THE FIRST TO DISCOVER TECHNOLOGY OR TACTIC TO GIVE YOU COMPETITIVE EDGE
We are among the first to test and deploy latest marketing software out there. You don't waste time trying out what doesn't work.

WHAT WE CAN DO FOR YOU

A SINGLE A/B TEST BROUGHT 1.8 MILLION EUR OF PROFIT 
And we strongly believe you should A/B test in your marketing.

DOWNLOAD CASE STUDY

600% OF CONVERSION INCREASE  WITH HEURISTIC ANALYSIS
Sometimes you don't need a strategy and 365-page long A/B testing program. Sometimes you just need to apply the conversion principles and best practices. 

HOW TO BE No.1 IN LOCAL GOOGLE FOR "CAR INSURANCE"
Award-winning campaign we did for online insurance comparison site.

DOWNLOAD CASE STUDYDOWNLOAD CASE STUDY

ARE WE THE RIGHT FIT FOR YOU?


B2B
Yes. Lead generation, content creation, SEO, ABM... These are in our DNA. We can help you scale your marketing easily. Also, your sales team is gonna love us.


ECOMMERCE
It's getting crowded out there, right? Find your winning formula with us and leverage our toolbox and expertise to expand your ecommerce through traffic acquisition, UX improvements or conversion rate optimization. 

STARTUPS
Got your funding round but you cannot cross the chasm yet? Been there, done that. Let's talk. 



SOMETHING ELSE?
Worry not, marketing principles apply everywhere. Tell us your story, we'll help you out.

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CONVERSION OPTIMIZATION TO BOOST YOUR BOTTOM LINE

When it comes to marketing, there is no single activity that brings massive results and increase in ROI and ROAS as Conversion Rate Optimization. Just think about it - if you can bring 25% increase in your revenue within a month, how much could you bring if you constantly improve?

We've been doing CRO for over a decade now, with clients ranging from B2B to publishing, to ecommerce and travel. 

And it all comes down to a single question: How do I improve conversion rates?
The answer is not as simple as it may look, as it includes more than one activity, but in a nutshell, you start with your strategy, product, target audience and acquisition channels. Where to start with this activity? If you're new to CRO, we will guide you through our bullet-proof process and come up with a winning formula. 


I NEED YOU TO HELP ME OUT WITH CONVERSION OPTIMIZATION

ECOMMERCE OPTIMIZATION DONE RIGHT

What would you give to get 1% sales increase on your shop? 5% increase? 10% increase? Double your average order value? Retain customers and increase lifetime value?

Luckily, we know the right process and tools to optimize customer journey, regardless of the platform or products you are selling. 

Where we help:

  • Traffic acquisition
  • Shop design & conversion optimization
  • Retargeting campaigns
  • Smart email marketing
  • SMS marketing
I NEED YOU TO HELP ME OUT WITH MY ONLINE STORE

SEO & CONTENT STRATEGY THAT BRING RESULTS

Doing SEO from scratch requires patience, knowledge, effort and a little-bit of know-how. If you come across someone who tells you it's easy, they've never done it. 

SEO requires technical know-how, marketing and positioning ideas as well as the intimate knowledge of how search engines work. 

How do we help:

  • SEO Strategy
  • Technical SEO Analysis and Audit
  • Keyword research
  • Competitive positioning
  • Content strategy aligned with conversion optimization, storytelling & branding and SEO
I NEED YOU TO HELP ME OUT WITH MY SEO

ADS MANAGEMENT DONE RIGHT - GET MORE THEN YOU SPEND

In the age of Machine Learning (ML), domination of Google and Facebook in online ad space, massive spending on online ads, advertisers need to make sure they are reaching their ROAS (Return on ad spend) goals. 

We have extensive experience working with both Google Ads, YouTube Ads, Facebook and Instagram to provide you with strategy that includes best practices, rigorous testing and amazing creative solutions. 

It's all packed with practical know-how and taking care of your budget as it's our own. 


I NEED YOU TO HELP ME OUT WITH MY ADS

IF YOU CAN'T TRACK IT RIGHT, YOU CANNOT OPTIMIZE

At the cornerstone of every successful marketing campaign lies an underlying analytics, measurement and optimization strategy. We specialize in setting up your Google Analytics, Google Tag Manager and any other specific analytics tool that you may need to track your digital campaigns.

Did we mention that we can build dashboards for your management? Sure we can. 

What we can do for you:

  • Google Analytics setup & management
  • Google Tag Management setup & management
  • Analytics strategy (Goals, Metrics, KPIs, Segments)
  • Custom & Automated reporting
  • Building business KPIs
I NEED YOU TO HELP ME OUT WITH MY ANALYTICS & REPORTING

EMAIL CAMPAIGNS THAT WORK - AT ANY SCALE

We've seen talks that email is dead for at least 2 decades now. But the data doesn't lie - email is a tool in every marketers and sales person toolbox. However, if you want to achieve maximum ROI, you need to take care of it in the proper way - from timing, technical aspect (deliverability, readability, rendering), alignement with your campaigns, email capture and list cleaning. 

We can take care of your email needs (don't worry, we've sent billions of emails, we know it inside-out)

  • Platform choice
  • List cleaning
  • List management & segmentation
  • Email capture
  • Email lifecycle management
  • Newsletters & campaigns
  • Transactional emails
  • Cold email campaigns
  • Email retargeting
  • SMS management
I NEED YOU TO HELP ME OUT WITH MY EMAIL MARKETING

ENGAGE WITH YOUR CUSTOMERS ON ANY PLATFORM

Managing social media and your public image requires intimate knowledge of your products and your company. But more then that, you need a bulletproof system how to align your social media efforts with your overall marketing strategy. 

Where we help:

  • Campaign managmenet & automation
  • Platform choice
  • Campaign planning & delivery
  • Social Media Support
  • Employee advocacy
I NEED YOU TO HELP ME OUT WITH MY SOCIAL MEDIA