Top 10 Tools Used by Leading E-commerce Websites


Want a piece of the e-commerce pie?

It’s a rather big pie, and there’s plenty for everyone.

The annual revenue of the global e-commerce economy has reached well over $1,915 trillion.

And it’s not stopping there.

Predictions for 2020 expect more than double of that amount – $4 trillion and a 14,6% share of total retail spending.

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A well set up e-commerce website can be a strong distribution channel and consequently a sales generator. Although it sounds great, without the tools and the right know-how the generator won’t actually work that well.

Since this is a huge topic that overflows to more than just one field, we’ve decided to give you our tool picks for every key segment of your well oiled sales machine.

Keep in mind that not every tool is fitting for every webstore, the goal of this blog post is to give you an overview of what’s in the “top dogs'” software toolbox.

You should check these out.

1. Social Media – Buffer


With the meteoric rise of social media it’s quite necessary for every business to have a social media presence (commonly on not just one social network site).

Managing all those profiles with the objective to gain more followers or to sell your product/service or increase your brand awareness is a big thing. You need a tool that helps you organise your posts, updates and does social analytics.

This is where Buffer comes in as our pick in this category.

Buffer is the best value-for-money publishing platform for social media management. It allows you to schedule posts and it gives the measurable data, it also covers features like the RSS feed, GIF and video content uploader, image creation, link shortening and tracking.

There’s actually a whole lot more where that came from. You can choose between 3 different team packs or get the ‘awesome’ individual package for a monthly fee of $10. The team packages start their price at $99 per month, all the way to the monthly $399 that covers up to 25 members of your staff and a total of 150 social accounts.

Sounds good?

You can start your 14 day free trial, or just use the fee package that covers your on-time scheduling needs.

Here’s the link.

2. Increase Product Visibility – Magic Toolbox


All the hard work you’ve done to drive traffic to your webshop is wasted if you can’t give your visitors a proper look at your product. Our recommended tool for doing just that is the Magic Toolbox.

It comes in 6 variants, whether you want your product images to be zoomable high resolution pics, in a slideshow, in a 360 degree view or to be adjusted for that thumb sweep on a smartphone screen.

In case things are not going so well they have a killer customer support and offer a full refund within 30 days, no questions asked.

Here’s the link.


3. Email Marketing – MailerLite

With online business, your email list if one of the most important assets.

If you don’t want to go with Mailchimp, the most popular email service in the world, then MailerLite is what you need.

It’s a very simple email marketing tool for small businesses, but scales well to enterprise levels too. Really, I can say that simplicity is actually its main feature. Besides the simplicity, it’s quite affordable, enables mail tracking statistics, a decent level of personalization, is mobile-friendy and comes with an intuitive Drag&Drop email editor. It’s the ideal solution for non-tech savvy individuals or businesses that want to send regular updates to their list, in an easy yet professional-looking way.

Here’s the link.

4. Customer Support – Zendesk


A working customer service is one of the key elements of every successful e-commerce business. User experience is a major factor that determines whether or not your customers are returning, or will they recommend you to somebody else. Your customer care needs to be handled professionally so when a customer has a problem, the cavalry is there to fix it.

Setting it up is no easy task. This is exactly where Zendesk comes to the rescue.

Their pricing starts at 5 $/month per agent and the package covers all of your essentials. Depending on the features you require, you can choose between the Essential, Team, Professional, Enterprise and Elite packages. The strongest and most expensive option – the Elite – includes professional support training and elite support, the whole thing runs for 195 $/month per agent. Too much for you? Check out their other packages spanning from $19 to $99 per month per agent.

Live chat, call center integration via VoIP, social messaging integration, multilingual content, custom reports and dashboards – you name it, they have you covered.

Everything is packed into a very user friendly and intuitive user interface.

Like what you’ve just read? Demo it here.

Here’s the link.

5. Analytics – Kissmetrics


In a world flooded with analytics tools and dashboards nobody seems to focus on the value of simplicity and the usefulness of defining your own specific web-based business goals.

KISSmetrics is not a flood of information, it’s quite the opposite: a trusty tool that will uncover the honest truth about the results of your marketing campaigns.

Even though Google Analytics and Kissmetrics kinda look similar, they have a major difference at their core: Kissmetrics focuses on people. It allows you to find precious data like who does and doesn’t sign-up, how many times they came back and what websites did they visit before, and we haven’t even scratched the surface.

Here’s the link.

6. E-commerce Platform – Shopify


There’s a whole lot of e-commerce platforms out there.

When you’re deciding which one to choose you have to consider things like what kind of sales are you doing, how big is you selling volume, shipping details, etc.

Unfortunately, there’s no universal “best webshop platform ever” that covers all the needs for every kind of business. As our tool of choice for this one – we choose Shopify.

If you’re reading this post you probably already know a thing or two about Shopify. Popularity isn’t the best decision making factor, but when a platform has more than 375 000 merchants there’s a good reason.

Shopify has an easy-peasy set up, you can quickly add products in the dashboard area which is a huge nerve and time saviour. If you’re switching from another platform to Shopify their system provides a link for importing products from you previous store. Other than a super easy interface, it comes with a bunch of essentials such as a website with a blog, unlimited file storage, 24/7 support and an unlimited number of products you can add. The list goes on and the basic package starts at a monthly $29 fee.

Here’s the link.

7. Search Engine Optimization – SEOquake


SEO is a science by itself.

It’s not just about keywords, page quality or backlinking – it’s about everything! You need to bring in the big guns – heavy artillery that covers all the essentials + all of that “out-of-the-box” stuff used by the pros.

Our tool pick for this one is SEOquake – a multi tool software that analyses a website to the fullest. It gets you all the data for all the parameters that are crucial to boost up that search engine.

You can download their chrome extension with which you can check the SEO parameters for any webpage, or check out their SEO guide. Both are absolutely free.

Here’s the link.

8. Content Marketing – Webtrends


Ranked 1st for the “best content marketing tool” in Google search.

Webtrends relies on consumer psychology and behavioral data, and it contains pretty much everything you need. Basically this tool is a website optimisation software. It packs your website with all the plugins, optimises your funnels and does onsight targeting. With everything personalised and A/B tested, Webtrends is a fit for every software toolbox, especially content marketing ones.

Semrush, the tool mentioned below can also come in handy in this category.

Here’s the link.

9. Competitor & User Research – Semrush


Market research is always a hustle.

A bunch of pages, keywords and the know-how you don’t have. In this category Semrush takes the day as a pro tool with a distinct advantage.

Organic research, advertising research, display advertising, backlinks, video advertising research, keyword research, keyword magic tools and product listing ads are the strengths of this tool, but that’s just scratching the surface. Semrush has a secret weapon, it allows you to have a sneak peek and look at what your competitors are up to. Backed by hard data.

Semrush really is a Swiss army knife of SEO and research. It costs from 99,95 $/month but is totally worth the buck.

Here’s the link.

10. Design – Canva


Canva has all your design needs covered.

This tool is the best solution when you need something done fast and professional. It’s super simple and user friendly, so even if you don’t have any design skills you can do your document design, edit photos or make graphs.

Their starter pack is free and it covers all of your basics. You can pick between thousands of free stock images or templates. The level-up Canva Work package goes for just $12 per month and it offers some pretty sweet features like design mix and match, image resizing and saving brands logos, fonts or templates.

Simple and free, that’s why we love it!

Here’s the link.

Choosing the right tools can really help you make the difference. Hope some of these will come in handy in your effort to getting that piece of the e-commerce pie you’re after.

With new solutions popping-up every day, it’s impossible to keep track on all of them but these 10 are verified and tested. After all, the leading sites in the e-commerce world surely know why they use most of them.

This is by no means an absolute list, but rather an overview of the tools you should at least be aware of.

In case you think we should put other tools on this list, or have some suggestions, feel free to send them our way. You can do so by emailing us at [email protected] or by heading over to our FB group where we post daily.

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